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Make sure your Website gives industrial
buyers all the details they need to make a buying or specifying
decision. Include a complete list of products or services,
and describe them in the terms potential customers would use.
When industrial buyers search the Internet,
they’re not searching for your company. They’re
searching for the products or services they need right now.
Do you have enough detailed information online for industrial
buyers to find you?
Industrial buyers go to the Web looking
for something specific, and they search using highly
specific “search strings.” A search string is
a series of 3 to 7 words or specifications used to describe
a particular product or service. For example, if a buyer needs
“centrifugal pumps,” they probably won’t
just search for “centrifugal pumps,” they’re
more likely to search:
- 12v centrifugal submersible water pump
- agricultural centrifugal pump gas engine
- pumps submersible 1" centrifugal groundwater
- centrifugal pump manufacturers small 36 volt
- centrifugal pump for high viscosity fluids
What search strings could be used to describe
your products or services?
Search engines are in the business of delivering
relevant results – for even the most detailed
searches. To be able to do this, search engines automatically
spider the Web on an ongoing basis for detailed information
to fill their search indexes.
By making details about your products or
services available online, you’re giving search engine
spiders information to include in their search indexes, and
increasing your chances of being in the results of the search
strings your potential customers use.
Do the search engines “spiders”
have enough details about your products or services?
Enhance your Website with a customized online catalog that
enables buyers to search your products according to specific
data such as length, wide, diameter, or other quantifiable
attributes.
For each category in your Thomas program, you can include
a 30-word product or service description. Be sure the description
for each category contains relevant product-specific words,
phrases, and specifications that help potential customers
answer questions they
have on what you offer.
- Need help getting all your details together for your
Website?
- Do you need assistance writing your product or service
descriptions?
- Are you interested in making your product catalog searchable
on your Website?
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